ABOUT H&Y
Founded in 2006
H&Y was founded in Hong Kong back in 2006, with the sole purpose of developing and providing high quality filter products. Our journey began with the production of high quality, multi-coated, UV protection and Circular Polarizers filters. This was during a time when digital camera technology continued to improve and the demand was growing stronger every year. This quickly turned into H&Y becoming one of the leading choice of brands in ASIA.
In 2013, the demand for our quality and production was picked up by one of the largest brands in camera filters and soon, we were producing one of the highest rated Variable Neutral Density filters on the market.
The very first major breakthrough in technological advancements came from the launch of our award winning K-Series magnetic square filter holder system in 2017. The sole quest for everyone at H&Y, is to produce the most economically advanced range of accessories for Photographers & Videographers and this was the first step! We simplified the way photographers can apply filters to their lenses with an innovative magnetic filter holder system without the compromise in quality. In fact, we went one step further and introduced the use of Corning® Gorilla® Glass III in the production of ALL K-Series square filters. Not only did we have introduce the fastest filter system, we could now offer the toughest glass on the market!
2019 was a big year for H&Y, it was the first time we had ever considered crowdfunding. We had something exciting to share and we knew it required a platform and audience reach that would far exceed our own, not to mention funding to make such innovation a reality. 2019 was the year that the REVORING was sent out for testing to our Ambassadors so that we could gather the feedback and plan our launch in 2020 for what was truly going to be a first in its field.
2019 was also the year that we expanded our brand presence by appointing a new global partner to handle all sales and marketing operations outside ASIA. As a result, we now have our UK office, H&Y Europe Ltd and USA office, H&Y USA LLC open. We are now able to serve our customers more locally as well as expand distribution and Ambassadors of the brand.
Fast forward to the present, and you will see that H&Y continues to manufacture new and exciting filter systems at a competitive price point, through concept design and the continuous process of innovation being an integral part of the company focus. This has led to a unique approach to the development of the company’s product range, with the requirements of the user being a key driving force in the company’s ambition to deliver functional and beautiful, filters and accessories.
H&Y is distributed in Canada by Amplis Foto Inc.
ABOUT AMPLIS
Founded in 1983 by Hans Ohlig, Amplis is a family-owned marketing and distribution company in the imaging, consumer electronics, outdoor and fine art spaces in Canada.
Amplis drives consumer demand through our unique position of publishing Canada’s largest imaging enthusiast magazine, PHOTONews. With quarterly print issues in excess of 100,000 copies and regular eNews updates to 20,000 subscribers, Amplis can build brand awareness resulting in double and triple digit growth. The PhotoNews community is very engaged, participating in Flickr groups, photo contests and Facebook.
Online initiatives are a cornerstone of Amplis’ marketing. Each brand has a distinct Canadian website engaging with consumers across the country using the relevant .ca domain. Traffic is generated through blogs, tweets, Facebook postings, Google+ initiatives, reviews and advertising, both online and print. Each site is B2C enabled using the Shopatron engine.
Amplis exhibits at major Canadian retail and trade shows to showcase the products. In-store demo days, lectures at technical schools and colleges as well as sponsorship of industry leaders are also key components in Amplis’ marketing toolbox. Amplis representatives attend major international shows to support Canadians and follow industry trends.
Visit: www.amplis.com for more information